Money stress doesn't have to be the price of running a successful therapy practice. In this episode, I sit down with Profit First expert and therapist bookkeeper Andrea Rotondo to talk about one of the most overlooked parts of private practice: creating a financial system that gives you clarity instead of constant anxiety.
We unpack how the Profit First framework works specifically for therapists, why simply looking at your bank balance can be misleading, and how organizing your money with intention can help you prepare for taxes, annual expenses, payroll, vacations, and future growth without the last minute panic.
We also discuss the difference between paying yourself and earning true profit as a business owner, why even starting with just 1% can make a meaningful difference, and how building healthy financial systems can create more freedom, confidence, and sustainability in both your business and your personal life.
Topics Covered in this Episode:
-
2:18 - Why so many therapists avoid their finances and what it may be costing them
-
6:08 - The real meaning behind the Profit First philosophy and why it is not about putting money before people
-
10:45 - The simple bank account system that can completely change how you view your business finances
-
14:32 - How often you should move money and why timing matters more than you think
-
17:42 - The financial habit that can help you finally feel in control of your practice
-
20:12 - Why your profit account should never be confused with your paycheck
-
21:58 - The surprisingly simple way to start implementing Profit First without overwhelming yourself
-
24:08 - How quarterly profit distributions can become one of the most rewarding parts of owning a practice
Resources Mentioned:
Andrea's Website: https://www.liquidcentsbookkeeping.com/
Connect with Andrea on LinkedIn: https://www.linkedin.com/in/andrearotondo1/
Connect with Andrea on IG: https://www.instagram.com/andrea.rotondo/
Find out more about Alma here: helloalma.com/danielle
Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle
Fill Up Therapists: $0-$60k
If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.
Scale Up Therapists: $60-$200k+
Group practice owners, content creators and therapists scaling beyond 1-1.
Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.
