SEO is changing faster than ever, and what worked even a year ago might already be outdated. In this episode, I'm joined once again by SEO expert Kristie Plantinga to unpack what therapists actually need to know about ranking online in 2026. We dive into the rise of AI search, whether AI optimization (AIO) is really different from SEO, and why therapists may have more of an advantage than they realize as tools like ChatGPT and Google's AI Overviews continue to shape how potential clients find providers.
We also talk about what strategies are still worth your time, what advice has become outdated, and why Google Business Profiles may now be one of the highest leverage marketing tools available. Kristie shares her thoughts on blogging in the age of AI, how to position yourself as the go to expert in your niche, and why being known for one specific thing matters more than ever. If you've been wondering where to focus your marketing efforts without wasting time on tactics that no longer work, this conversation will give you clarity and direction.
Topics Covered in this Episode:
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4:48 - Why ChatGPT is recommending private practices over big tech companies
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10:45 - The biggest SEO priorities therapists should focus on right now
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14:20 - Why your Google Business Profile may matter more than your website
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16:55 - What Google actually rewards in an AI driven world
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18:10 - Is blogging still worth your time in 2026?
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21:00 - The search terms and specialties therapists should be targeting
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23:00 - How becoming known for one thing can transform your visibility
Resources Mentioned:
Connect with Kristie: placedigital.com
Find out more about Alma here: helloalma.com/danielle
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