Should your business have one LinkedIn Company Page or multiple Pages in 2027? More Pages can mean more complexity, diluted audiences and significantly more work for B2B marketing teams.
Michelle J Raymond explains when one LinkedIn Company Page is enough, when multiple Pages make strategic sense, and how to choose the right structure for your 2027 LinkedIn strategy.
Key moments in this episode -
00:00 The LinkedIn Company Page Circus
01:19 Why brands create multiple LinkedIn Company Pages
02:15 The hidden cost of multiple Company Pages
04:45 How multiple Pages dilute your LinkedIn presence
06:08 When one LinkedIn Company Page is enough
09:20 When multiple LinkedIn Company Pages make sense
11:55 Choosing the right LinkedIn Company Page structure
12:32 The LinkedIn Company Page test for 2027
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.
With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.
She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.
CONNECT WITH MICHELLE J RAYMOND
LinkedIn strategy, training and speaking: https://b2bgrowthco.com/
Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Watch on YouTube: https://www.youtube.com/@MichelleJRaymond
Newsletter sign-up: https://b2bgrowthco.com/newsletter/
B2B Growth. No Hacks.
