How can LinkedIn, YouTube and AI search work together to build a B2B pipeline? Michelle J Raymond joins Sam Dunning, founder of Breaking B2B, to explore his “deadly trio” for building awareness, capturing demand and earning buyer trust.
Discover how to turn sales conversations into buyer-focused content, where LinkedIn organic and paid fit into the system, and what B2B marketing teams should prioritise over the next 90 days.
Key timestamps:
00:00 Rethinking LinkedIn’s role in B2B marketing
01:56 The deadly trio: LinkedIn, YouTube and AI search
10:21 Finding buyer questions and high-intent keywords
18:29 Prioritising content for SEO and AI search
24:00 Adding LinkedIn ads to your organic strategy
27:02 Creating content that helps B2B buyers choose
29:31 Getting started: priorities for the next 90 days
33:14 LinkedIn newsletters and search visibility
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.
With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.
She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.
CONNECT WITH MICHELLE
LinkedIn strategy, training and speaking: https://b2bgrowthco.com/
Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Watch on YouTube: https://www.youtube.com/@MichelleJRaymond
Newsletter sign-up: https://b2bgrowthco.com/newsletter/
B2B Growth. No Hacks.
CONNECT WITH SAM DUNNING
#B2BMarketing #LinkedIn #AIO
