Is your LinkedIn Company Page building trust or making potential buyers question your business? Jay Schwedelson joins LinkedIn Company Pages expert Michelle J Raymond to share why he’s tripled down on LinkedIn and how his Company Pages and personal profile generate inbound enquiries.
Discover why B2B brands need to stop posting boring content, show the people behind the business and help employees build their LinkedIn presence. Plus, an honest conversation about marketing confidence, AI and Jay’s advice on email marketing.
Key moments in this episode -
00:00 LinkedIn Marketing for B2B Growth
00:20 Meet Jay Schwedelson
01:53 Why Your LinkedIn Company Page Matters for Buyer Trust
03:44 How LinkedIn Helped Save Jay’s Business
07:56 Stop Posting Boring LinkedIn Content
11:17 Behind-the-Scenes Content for LinkedIn Company Pages
15:30 LinkedIn Company Pages and Employee Advocacy
20:49 AI, Imposter Syndrome and Marketing Confidence
28:05 Email Marketing and AI Inbox Summaries
30:58 Stop Overthinking Your LinkedIn Posts
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.
With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.
She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.
CONNECT WITH MICHELLE J RAYMOND
LinkedIn strategy, training and speaking: https://b2bgrowthco.com/
Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Watch on YouTube: https://www.youtube.com/@MichelleJRaymond
Newsletter sign-up: https://b2bgrowthco.com/newsletter/
B2B Growth. No Hacks.
CONNECT WITH JAY SCHWEDELSON
#LinkedIn #LinkedInCompanyPages
