Is your LinkedIn Company Page strategy ready for 2027? LinkedIn has changed, buyer behaviour is shifting, and simply repeating what worked in 2026 won't be enough.
Key moments in this episode -
00:00 – LinkedIn Company Page Strategy for 2027
01:20 – What Is Your LinkedIn Company Page Actually Doing?
03:00 – AI Discovery and LinkedIn Company Pages in 2027
04:50 – Company Page + People: The Power of Two
06:00 – Why Rinse-and-Repeat LinkedIn Strategy Won’t Work
08:40 – LinkedIn Analytics and Metrics That Matter in 2027
12:00 – When to Audit Your LinkedIn Company Page Strategy
Learn more: https://b2bgrowthco.com/linkedin-company-page-audit-strategy/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.
With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.
She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.
CONNECT WITH MICHELLE J RAYMOND
LinkedIn strategy, training and speaking: https://b2bgrowthco.com/
Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Watch on YouTube: https://www.youtube.com/@MichelleJRaymond
Newsletter sign-up: https://b2bgrowthco.com/newsletter/
B2B Growth. No Hacks.
#LinkedInCompanyPage
