Which LinkedIn updates deserve your attention, and which can wait? Michelle J Raymond breaks down Company Page verification, collaborative posts, feed testing and newsletter changes, sharing what she’s tried and what matters for B2B marketers.
Hear why she’s sticking with LinkedIn newsletters despite missing open-rate data, and what the latest updates suggest about LinkedIn’s direction.
Key moments in this episode:
00:00 LinkedIn’s Latest Updates for B2B Marketers
01:05 LinkedIn Company Page Verification and Fake Employees
03:10 LinkedIn Page Invites: Identifying Active Connections
04:00 LinkedIn Collaborative Posts: Are They Worth Using?
05:25 LinkedIn Feed Testing: Network vs For You
08:35 LinkedIn Newsletter Analytics and Missing Open Rates
10:05 New Ways to Discover LinkedIn Newsletters
11:30 LinkedIn Newsletters and AI Search Visibility
12:20 LinkedIn’s Direction: Trust, Verification and B2B Creators
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.
With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.
She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.
CONNECT WITH MICHELLE J RAYMOND
LinkedIn strategy, training and speaking: https://b2bgrowthco.com/
Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Watch on YouTube: https://www.youtube.com/@MichelleJRaymond
Newsletter sign-up: https://b2bgrowthco.com/newsletter/
B2B Growth. No Hacks.
