On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever.
Podcast Breakdown
00:00 - 03:57 Meet Rachel: Playlists & Growing Up One of Five 03:57 - 10:07 The John Miller Interview That Almost Didn't Happen 10:07 - 18:13 Decentralization: Lamar's Secret Weapon in National Sales 18:13 - 21:57 Jazz Fest: Where Clients Become Family 21:57 - 28:03 Mom, VP, & Everything In Between 28:03 - 43:05 OOH in the Age of AI 43:05 - 47:57 Lamar's Human-First Culture & What's Next
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