On this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different resorts without buying separate lift tickets for each trip. Katie share her views on the power of authentic storytelling and explains how athletes and creators can bring a brand’s lifestyle to life.
Podcast Breakdown
00:00 - 08:02 Ketchup Fears, Tamagotchis & Growing Up in Australia 08:03 - 15:10 Self-Made Study Abroad, Nannying in Maine & Teaching in Spain 15:11 - 21:29 Solar Lights, Cambodia & a First Taste of Marketing 21:30 - 28:05 The Denver Post, a Ski Sabbatical & the Chairlift Phone Call 28:06 - 37:04 Selling the Lifestyle & Sharing the Mountain with the Pros 37:05 - 50:10 Building the Athlete Program, Mikaela Shiffrin & the Creators Behind the Lens 50:11 - 56:56 Zeb Powell, Marshawn Lynch & the Power of One-Take Authenticity 56:57 - 59:28 Mountain Memories & Katie's Card-Splitting Skills
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