On this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technology and connectivity can enhance fan experiences.
Podcast Breakdown
00:00 - 05:40 Meet Cody: From College Baseball to Aggie Sports Marketing 05:40 - 09:49 From TMA to Learfield: Learning Sponsorships Inside & Out 09:49 - 14:49 Beyond Spots & Dots: What Makes a Great Partnership 14:49 - 19:39 AT&T Stadium & the Cowboys: A Naming Rights Win 19:39 - 25:24 Brand Love, Authenticity & Moving at the Speed of Culture 25:24 - 33:54 The Blue Thread: OOH, SGA & Cooper Flagg 33:54 - 41:51 Calculated Risk & the Second Screen Experience 41:51 - 52:30 March Madness, Big Moments & Standing In for Jordan Spieth
Podden och tillhörande omslagsbild på den här sidan tillhör
Lamar Advertising. Innehållet i podden är skapat av Lamar Advertising och inte av,
eller tillsammans med, Poddtoppen.
