On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name.
Podcast Breakdown
00:00 - 09:49 Introduction & His Journey to Three Wishes 09:50 - 20:00 Disrupting the Cereal Aisle 20:01 - 30:03 Family, Entrepreneurship & Growing the Brand 30:04 - 35:00 Retail, E-Commerce & the Agency Perspective 35:01 - 43:28 Creative Ideas, Influencers & Authentic Marketing 43:29 - 53:52 The Future of Three Wishes
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