In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more.
Podcast Breakdown
00:00 - 05:55 Introduction, fun facts & New Orleans roots 05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey 12:01 - 17:52 Leadership lessons, saying yes & building opportunities 17:53 - 23:50 Media saturation, creative marketing & consumer attention 23:51 - 30:10 Influencer marketing, brand relevance & omnichannel strategy 30:11 - 40:41 Layoffs, career transitions & finding the right opportunity 40:42 - 52:52 Networking, authentic relationships & the MediaPost community 52:53 - 01:11:06 Work-life balance, family priorities & personal reflections
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