Why Your Marketing Isn't a Discipline Problem, It's a Capacity Problem

If you've ever told yourself your marketing would finally click if you could just be more disciplined, this episode is going to challenge that. I'm joined by Mary Martinez, founder of Mary Diana Designs, an interior design firm creating sensory-informed spaces for neurodivergent families in Portland.

Mary came to design after years as a biomedical engineer and software engineer, and she walked in convinced that consistency was her biggest weakness. By the end of our conversation, we found out she'd already solved the exact thing she'd been beating herself up about. She just hadn't given herself credit for it.

We talk through her actual marketing capacity as a mom of two young kids, why LinkedIn and Instagram have been pulling her in different directions, and how to figure out which platform should carry which job in your funnel. We get into the mental load of marketing, the difference between a discipline problem and a capacity problem, and why referrals, networking, and even ads might matter more than another hour on Instagram.

If you've been spiraling around whether your problem is volume, messaging, or both, this conversation will help you get honest about your real capacity and build a plan around it instead of around guilt.

Connect with Mary at maridianadesigns.com or on Instagram.

Join the next Marketing Mixer, a virtual networking event for mom founders. 

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@ruthie.sterrett
@theconsistencycorner