If you've ever thought about getting on podcasts to grow your business but aren't sure where to start, or you've been pitching and not hearing back, this conversation is going to shift how you think about the whole thing.
In this episode of The Consistency Corner, Ruthie sits down with Kim Roy, founder of Pitch with Kim, to talk about what podcast guesting actually looks like as a visibility and marketing strategy for women founders. Kim shares her own story of losing her corporate career, finding her voice, and building a done-for-you pitching agency grounded in one core belief: your voice has impact, and the right audience needs to hear it.
They get into the real reason pitching feels hard (hint: it's usually a messaging alignment issue, not a pitching problem), why trying to speak to two different audiences at the same time quietly drains your marketing, and how Kim is navigating the rise of AI in her industry without losing the human element that makes great pitching work.
You'll also hear a conversation about offer clarity, knowing when to simplify your business model, and why the best pitch you'll ever make starts with actually listening.
If you're a founder who wants to show up in more rooms, get in front of aligned audiences, and market in a way that feels like a conversation instead of a cold sales tactic, this one is for you.
Connect with Kim: @pitchwithkim on Instagram
Join the next Marketing Mixer, a virtual networking event for mom founders.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
