We're halfway through 2026 and if your marketing has felt like it's held together with sticky notes and willpower, this episode is your permission slip to pause, pull over, and get pointed in the right direction.
In this solo episode, Ruthie walks through what a mid-year marketing reset actually looks like using the Cornerstone Framework, the same five-phase process she uses with every single client. And yes, she finally ran her own business through it. What she found? She'd never drawn the full route. Not once. And she's been driving this car for years.
Whether you mapped out a marketing strategy in January or you've been going on instinct and good momentum, this one will help you figure out where you are, where you're headed, and whether you actually have the capacity to get there.
You'll walk away knowing the five phases of the Cornerstone Framework, how to think about your campaign calendar outside a January–December grid, why your documented brand strategy might already be outdated, and the one question to answer before anything else this week.
This is the fuel stop, not a whole new route.
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Ruthie Sterrett | Marketing Strategist for Mom Founders. Innehållet i podden är skapat av Ruthie Sterrett | Marketing Strategist for Mom Founders och inte av,
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