It's July, it's hot, and the last thing you want to think about is the holidays. But this is exactly the moment to plan your Q4, before back-to-school and fall sports fill up your calendar and the reactive, FOMO-driven decisions take over.

In this episode, Ruthie walks through a backwards planning framework for Q4, starting with your December 31st destination and working backwards through November and October to build the roadmap. She covers how to learn from last year's Q4, why the gift guide concept doesn't translate directly for service providers and what to do instead, how to make a calm decision about Black Friday before the FOMO hits, and how to map key dates and content runway against your real capacity.

Whether you sell a product or run a service-based business, this episode gives you a way to think about Q4 on purpose instead of scrambling into it in November.

Ready for a marketing director in your corner this Q4? Book a call to learn more about The Corner Office HERE

Join the next Marketing Mixer, a virtual networking event for mom founders. 

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