YouTube Defines the "Engaged View", Podcasting's Place @ SXSW 2027, & More

This week in the business of podcasting:

• SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for two free days at the SKYBOX on 6th.
• Sounds Profitable's Tom Webster argues podcasting's real gap is the lack of a default, as dedicated hardware fades and 57% of Americans aged 12 to 34 now live in homes with no radio.
• Point-to-Point Marketing and Strategic Solutions Research announced the Podcast Study 2026, a listener research project on discovery, loyalty, and monetization that debuts at the Sounds Profitable Business Summit on September 14.
• YouTube is redefining the "view" as an "engaged view," a change that runs about 7% lower across 300,000 podcast episodes and could reshape CPMs and sponsorship math for video podcasts.

To find links to these, and every article covered in this week's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.