Political ad spending on radio has jumped 22% in the past month to $124 million, and with AdImpact projecting $6.1 billion in total 2026 political advertising, the post-Labor Day rush is a reminder of how much election money still flows to audio heading into the fall.
A new IAB white paper argues radio's attribution gap with digital is closing fast, crediting pixel-based attribution, dynamic ad insertion, and identity resolution with giving audio the kind of digital-like precision advertisers expect.
Steven Goldstein breaks down where podcasting actually fits at Spotify, noting podcast ads make up roughly 4% of Spotify's revenue while subscriptions drive about 89%, so the platform will keep prioritizing listeners over publishers.
Kirby Grines uses TikTok streaming a live championship boxing match to argue that traditional media categories are collapsing, as social, streaming, creator, gaming, and TV now all compete for the same finite attention that podcasting fights for too.
Podden och tillhörande omslagsbild på den här sidan tillhör
Bryan Barletta. Innehållet i podden är skapat av Bryan Barletta och inte av,
eller tillsammans med, Poddtoppen.
