Signal Hill Insights' Paul Riismandel breaks down four ways audience research drives return in podcasting, from uncovering whitespace to proving value to advertisers with measurement tools like Triton Digital's Demos+.
Podscribe reports that podcast video has gone mainstream, with 82% of episodic campaigns now including a YouTube simulcast, even as Spotify's baked-in video ads still face attribution gaps.
In a Google-sponsored piece, Digiday lays out how publishers can strengthen connections with advertisers in the AI era through first-party data and diversified, cross-platform selling.
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