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IAB Announces Podcast Upfront Agenda, Apple Music On AI Labeling, & More

Sounds Profitable
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Today in the business of podcasting:

  • The IAB has revealed the full agenda for its 2026 Podcast Upfront, the invitation-only event landing September 16 between the Sounds Profitable Business Summit and Podcast Movement, with an official after party at Terminal 5.
  • Apple Music will now require "Made With AI" labels on tracks made with artificial intelligence, a signal of how fast audio platforms are moving toward AI content transparency.
  • Triton Digital's Q2 2026 U.S. Podcast Ranker shows comedy still on top with 44.5% reach while news climbs 8.4% ahead of the midterms, as creator-led and opinion-driven shows convert social audiences into chart placement.
  • Bloomberg reports YouTube is offering top creators millions to keep their videos off Netflix, protecting first-view exclusivity as the lines between podcasting, YouTube, and streaming keep blurring.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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