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IAB Australia on Data Standards, YouTube's TIFF Creator Festival, & More

Sounds Profitable
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Today in the business of podcasting:

  • IAB Australia's Future of Measurement review finds the biggest constraint on advertising is fragmented data, not a shortage of measurement methods, and it calls for a shared campaign-data taxonomy modeled on IAB US's Campaign Data Standards 1.0.
  • YouTube and Variety are launching the inaugural Variety x YouTube Creator Festival at the Toronto International Film Festival on September 10, premiering a Mark Vins documentary and two episodes of Ziwe's You'd Be an Iconic Guest before both become YouTube exclusives.
  • Netflix is doubling down on podcasts, ordering new shows from Katt Williams, Harlan Coben, and Stephanie Soo, renewing its entire slate of originals, and adding acquired Spotify video podcasts including The Bill Simmons Podcast and The Rewatchables.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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