Brendan Hufford built his career by making a lot of content. But now that AI has made it easier than ever to produce blogs, videos, and everything in between, volume alone isn't much of a competitive advantage.
Brendan, founder of Growth Sprints, joins Chris Savage to rethink what makes content worth creating. They explore how to build an audience that actually comes back, why depth and original ideas matter more than ever, where AI belongs in the creative process, and how taste and conviction can help brands make something only they could make.
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