What happens when the perfectly polished content your team spent weeks making gets 40 views, while an employee’s LinkedIn post reaches thousands? Heike Young joins Chris Savage to talk about the rise of people-generated content, why personality is becoming more valuable as information gets commoditized, and why B2B brands may need to loosen their grip on control to actually earn attention.
Podden och tillhörande omslagsbild på den här sidan tillhör
Wistia Studios. Innehållet i podden är skapat av Wistia Studios och inte av,
eller tillsammans med, Poddtoppen.
