Sometimes the smartest marketing ideas are the ones that look irrational on paper. But behavioral science can explain why they work.
Nudge host Phill Agnew joins Chris to unpack the psychology behind some of marketing’s most counterintuitive ideas. Like: Why did Red Bull charge more for a smaller can? Why did Avis advertise that it was #2? And why might spending millions on a Super Bowl ad actually make the ad more effective?
From making more small bets to admitting your weaknesses, Phill explains why understanding how people actually behave can lead marketers to some pretty unexpected conclusions.
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