What separates a brand that feels like it gets you from one that just feels creepy? According to Jake Cohen, VP at Klaviyo, it's not the AI model — it's the context you give it.
In this episode of Talkin' Too Loud, Jake breaks down how leading brands are using AI agents to create genuinely helpful, human-feeling customer experiences at scale. We get into the mechanics of LLMs (without the jargon), why most automations are built backwards, and what the best marketers understand about human nature that the rest miss.
In this episode:
Why context management is the most underrated skill in AI marketing
The difference between "pull" and "push" experiences — and why that distinction changes everything
What a great in-store conversation has to do with your email automations
How B2C CRM is about to reshape the way B2B brands think about their customers
Jake's essential reading list for marketers navigating the AI era
Whether you're building automations in Klaviyo, experimenting with AI agents, or just trying to make your brand communications feel less robotic — this one's worth your time.
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