WRAP Retrofit: why an architecture practice launched a retrofit spinoff with Max Rengifo - The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers | Lyssna här

Decarbonisation and retrofit are two of the biggest challenges the built environment industry faces. In this episode, Ayo talks to Max Rengifo, Director of WRAP Architects and its new spin-off, WRAP Retrofit, about how a service that started as an aspect of everyday projects became a business in its own right. And what it will actually take to retrofit the UK’s housing stock at the scale the Government is committed to.

In this episode we cover:

How retrofit went from being a byproduct of Wrap's projects to its own business, WRAP Retrofit
Why Max and Sean put their idea in front of Kingston University’s MBA students, and the 300 page report it produced
The three main reasons behind splitting into two separate brands
What it takes to get properly accredited in retrofit
Why the UK needs to retrofit one home every 53 minutes to hit government targets
Why talking about moisture and steamed up kitchens works better than acronyms
Max's advice for practices considering more retrofit work

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Resources & Links

Ayo Abbas - Abbas Marketing

Max Rengifo - WRAP Retrofit

The Retrofit Academy

Kingston University - Help to Grow

UKREiiF

About the show

The Built Environment Marketing Show is hosted by Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.