Marketing and bidding: winning work the way clients buy now with Jeremy Brim

This week is a crossover with Jeremy Brim, founder of Growth Ignition and host of The Red Review podcast. Jeremy's world is bidding, mine is marketing, and we worked together at Mace, so this is a proper two-way meeting of minds where we talk across these two fundamental disciplines that are so intertwined.

In this episode we talk about:

• How clients buy now, and why the funnel is way too simplistic
• The gap in senior leadership marketing and BD skills
• Joining up marketing and bidding so they chase the same deals
• The importance of the 80/20 profit rule and finding more of your most valuable customers
• How customer touch points have increased
• The need for strategic focus and knowing the five people who'll score your bid, a year ahead

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Resources & Links

Ayo Abbas - Abbas Marketing

Jeremy Brim - Growth Ignition

The Red Review podcast

The 95:5 rule, Ehrenberg-Bass Institute

Marketing and BD training

About the show

The Built Environment Marketing Show is hosted by Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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