What to do when things don't go quite to plan with Ayo Abbas

The Built Environment Marketing Show hosted by Ayo Abbas, strategic marketing consultant from Abbas Marketing. Book an intro call with Ayo

Today's episode is all about what actually happens when things go sideways midway through marketing execution? In this episode, I get honest about two moments where marketing didn't go to plan — a content cliché bingo card for a campaign that was derailed by Wi-Fi not working and a bid submission that never arrived thanks to an incident......

Both carry real lessons about margins of error, adaptability, and how constraints often spark the best creative thinking. If you've ever had to pivot fast and figure it out on the fly, this one's for you.

Resources

Content Cliche Bingo Interactive App

Abbas Marketing

About the show

The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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