Why do some people get seen and others don't? In this solo episode, Ayo talks visibility and thought leadership, and the invisible work sitting underneath both.

Nobody just lands on a stage, a panel or an advisory board. Ayo shares the six months of unseen work behind one senior director's conference appearance, and why that story stopped a room of junior engineers in their tracks. Then she turns to the other side of invisible work: the expertise technical leaders hold that rarely travels beyond a handful of people.

We cover:

  • What visibility and thought leadership actually mean
  • The real question to ask instead of “why not me”
  • A behind-the-scenes story of what it really takes to land a stage moment
  • Why untapped technical expertise is a genuine commercial loss
  • What to do next, whether you're a marketer or a technical / design lead


Work with Ayo

Want help with your own marketing and BD strategy in architecture, engineering or construction? That's what I do at Abbas Marketing. Get in touch: ayo@abbasmarketing.com or head to abbasmarketing.com

Links

Ayo Abbas - Abbas Marketing

About the show

The Built Environment Marketing Show is hosted by Ayo Abbas. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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