Episode 101 of The Built Environment Marketing Show is a solo milestone, a chance to reflect, celebrate and take stock of six years of conversations about marketing in one of the most complex, overlooked sectors in business.
Ayo Abbas shares what 101 episodes, 20,000+ downloads and 70+ guests have taught her about the state of built environment marketing in 2026, and what separates the firms who are winning from those watching their pipelines dry up.
She covers four defining themes:
- the real role of AI in your marketing toolkit
- why brand has finally overtaken portfolio as the key differentiator
- the industry's persistent failure to value marketing talent
- what the LinkedIn algorithm shift actually means for how you show up.
This one's for anyone who's ever had to justify a marketing budget, fight for headcount, or convince a partner that the work doesn't just speak for itself.
Resources
DOWNLOAD - 101 practical ideas to get more from events checklist
Abbas Marketing
Barbour ABI - The Case for Marketing Investment in the Built Environment
Previous episode links
Mace with Danielle Regan and Dave Hendy Episode 23 Part 1 and Part II
Rachel Bell and Rob Sargent, Stride Treglown- Episode 1
Rick Robinson - Episode 6
Magnus Strom - Episode 25
Tristram Carfrae - Arup Episode 47
About the show
The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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