In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is also the founder of ‘Women in Trading’, a network created to drive parity and representation in this sector and also to support women in trading roles.
Here are some of the topics we discussed in this episode.
- Creating female representation within trading
- Helping women to grow, be visible and build networking communities
- Supporting the Ovarian Cancer Charity
- The importance of ‘seeing yourself’ in senior roles
- Why there needs to be diversity within trading
- The value of empathy within trading
- Softer skills and emotional intelligence
- The importance of resilience in trading
- Being approachable whilst having professional boundaries
- Being a member of Women In Trading and what that brings
- The balance of voices and doing what initially makes you uncomfortable
- Taking opportunities when they arise
- Future goals and planning ahead
- The importance of male allies
- Encouraging more women into trading roles and growing the network
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There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.
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Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise. Email hello@sixsells.co.uk for more information.
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