In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline.
Sam has an outstanding record of increasing revenue and achieving sustainable profit growth by identifying and capitalising on opportunities to develop existing business and win new business.
His impressive portfolio includes senior sales roles at Sojern and Vidoomy, Group Head of Radio and Digital Audio at Bauer Media, and Head of Advertising and Partnerships at First News.
Here are some of the topics we discussed in this episode.
Journeys with brands
Understanding attention in apps
Working in the commuter segment
Doing something different in the space and adding customer value
Starting with the audience and building from there with integrity
Media that’s going places
Retail and commerce media and understanding audience behaviour
Challenging yourself and listening to opinions in a feedback loop
How AI is improving the business and optimising the team
Being in an industry of relationships
Contextually relevant moments during your journey
Thinking outside of display and video placements to be brand sticky
Shifting the narrative within the space
Building what brands want to see
Building out user level ID tracking
What the future looks like and how positive pressure moves things at pace
Mobility media and driving new thinking and success
How small businesses can harness the power of mobility media
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.
