In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance.
Intelligent Assistance combine human intelligence with artificial intelligence to solve real business challenges in the new AI economy.
Here are some of the topics discussed:
Moving at pace as a start-up business
Listening to customers to gather information and make meaningful change
Using AI to grow and deliver outcomes
Filling the adoption gap with meaningful technology
Human first, human last
Optimising the ‘everyday’ in ways that were not previously possible
The differences between agents and engines
Saving time for businesses
Upskilling teams for future with AI
The importance of integrity and trust
Delving into who drives the content
AI meeting customers ‘where they are at’
The challenge of deep fakes and the importance of brand safety and building safeguarding
Technology that filters what’s real and what’s not
Good and poor practices within AI
The gender gap in the application and use of AI
How people can keep up with the daily changes within AI
Staying curious and exploring the rabbit hole
Thinking about things differently and the societal shift
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.
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Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.
