In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish.
Here are some of the topics we discussed in this episode:
How the client/agency relationship has changed and evolved
Understanding and building trust and empathy
Being in a moment of punctuated change and disruption
Transformational and organisational change
Driving industry thinking forward
Generative engine marketing and its two audiences: human and agentic
What is influencing your brand
Shaping technology and thinking
Brand and asset perception to build and craft differently
Lots of littles
Adapting your strategy for your audience
Influencing a creative economy
The connected media conversation
Meaningful, authentic brand identities
Great distinctive brand work
Building long term memory structures and earning consumer attention
New era of marketing to share and collaborate
Light years and lizard brains
Storytelling that you want to buy into
The onus on consumers to consciously curate and assess the information being served
Looking 5 years ahead
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.
