Mike Nicholson, CEO, at Six Sells shares a thought about how Seeing is NOT believing anymore. (7m 34s)

Since the 17th century, the saying 'seeing is believing' has been used and agreed with en-mass.

As Gen AI increases the volume of fake content available, we're simultaneously entering a crisis of trust.

Trusted, verified brands therefore become more vital than ever.


About Six Sells:

Six Sells is an executive visibility agency that works with CEOs and senior leaders within media and advertising businesses, turning thought leadership content and digital connections into commercial conversations. Press enquiries: hello@sixsells.co.uk.

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