What does it really take to build a successful brand and evolve as a founder at every stage of business?
In this episode, I’m joined by Sally Obermeder - co-founder of SWIISH, media personality, and entrepreneur, for a conversation on what it really takes to evolve as a woman while building a brand, business, and public identity. We get into the identity shifts that come with success, the reality of growing a business over the long term, and why business will always reflect the next level you’re being asked to step into.
In this episode we cover:
The identity shifts required as your success grows
A powerful mindset shift around why business acts like a mirror for your growth
How Sally built and scaled SWIISH - all the BTS insights
The role personal brand plays in building a business
Permission to reinvent yourself and evolve through different seasons of success
Why evolving as a founder is unavoidable if you want to grow
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