What does it really take to build a successful brand and evolve as a founder at every stage of business? 


In this episode, I’m joined by Sally Obermeder - co-founder of SWIISH, media personality, and entrepreneur, for a conversation on what it really takes to evolve as a woman while building a brand, business, and public identity. We get into the identity shifts that come with success, the reality of growing a business over the long term, and why business will always reflect the next level you’re being asked to step into.


In this episode we cover:

  • The identity shifts required as your success grows

  • A powerful mindset shift around why business acts like a mirror for your growth

  • How Sally built and scaled SWIISH - all the BTS insights

  • The role personal brand plays in building a business

  • Permission to reinvent yourself and evolve through different seasons of success

  • Why evolving as a founder is unavoidable if you want to grow


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