Learn exactly what it takes to build a brand people are obsessed with, from the creative standards, to the content, to the business decisions that make it all work.
I'm joined by Pia Mance, founder of Heaven Mayhem - one of the most recognisable accessories brands right now, built entirely from scratch with no investors and no outside help. Pia started with $900, grew the brand into a globally stocked label carried by Revolve and Selfridges, and is now angel investing in emerging brands while building new businesses on the side.
We dive into:
What actually builds a cult brand and why most people overthink it
The content and creative standards Pia holds that make Heaven Mayhem so recognisable
The real conversation around self-funding vs taking on investors
Why you need to understand every part of your business before you hand it off to someone else
How Pia uses AI to manage her team and stay across everything while on the go
Why playing small when talking about your business is actually holding you back
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