How do you turn a following into real money? Avni Barman breaks down exactly how she did it, and why creators with way bigger audiences make a fraction of what she does.
Avni is the founder of Gen She, with close to a million followers across her socials. She's one of the top creators on LinkedIn at around 40 million views a month, monetises entirely through brand deals, and her biggest single deal was $65,000 for one video.
What makes her different is that she treats content like a real business, choosing her niche on purpose, building genuine trust with her audience and refusing to chase numbers that don't actually pay
We break down:
The strategy that took her from 200K to 500K followers on Instagram in just three months
Why the highest-paying niches are the ones most women overlook
How to build the kind of trust that makes people buy anything you recommend
The "onion" method for building an audience that's ride or die for you
Why saying no to 99% of brand deals actually makes you more money
What really drives consistency, even on the days you want to qui
The truth about overnight success and the years of work behind one viral video
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