What happens when your business looks successful on paper—but behind the scenes, something feels completely off?
In this episode, Holly sits down with Laura Schoenfeld to talk about what happens when the business you’ve built no longer fits the person—or life—you have today.
Laura knows this firsthand. She was bringing in close to half a million dollars a year, yet she wasn’t keeping enough of that revenue to make the business feel worth it. Eventually, she made a decision most entrepreneurs would be terrified to make: she shut down her multi-six-figure program and rebuilt her business.
Today, Laura has intentionally designed her business around her strengths, her season of life, and the work that actually energizes her—all while raising two young daughters and working under 25 hours a week.
She talks about why there is no one-size-fits-all business model, how to recognize when you’re following a strategy that was designed for someone else, and how to diagnose the real structural issues in your business instead of continually trying to fix the symptoms.
Laura also shares a simple 30-minute exercise you can do this week to uncover what’s working, what’s draining you, and where your business may be asking for a change.
00:00:00 — Laura Schoenfeld’s journey from a multi-six-figure program to rebuilding her business around her life
00:01:30 — What building a life-first business means while raising two young children
00:04:30 — Why an evergreen business model looked perfect on paper but ultimately didn’t fit Laura
00:07:30 — The danger of copying someone else’s successful business model
00:09:00 — Creating a personal decision-making framework instead of blindly following business trends
00:12:00 — Using personality assessments, Human Design, birth charts, and AI to understand how you work best
00:15:00 — Why there’s no one-size-fits-all business model
00:16:30 — The inside-out framework Laura uses to diagnose what’s actually broken in a business
00:19:30 — Why your natural communication style should influence your content strategy
00:22:30 — Is your strategy really not working—or are you expecting results too quickly?
00:25:30 — What happens when your expertise evolves but your audience doesn’t
00:28:30 — Laura’s 30-minute exercise for identifying business misalignment
00:31:30 — The business rule Laura has completely unlearned
00:33:00 — Why social media engagement is no longer a metric Laura focuses on
00:34:30 — Laura’s advice to her younger self: be careful who you allow to influence you
CONNECT WITH LAURA:
Website: lauraschoenfeldrd.com
Instagram: @laura.schoenfeld
Podcast: The Nourished CEO
The CEO Type Quiz — lauraschoenfeld.com/quiz
🔗 LINKS MENTIONED:
🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz
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💡 Download the SEO / GEO Audit Skill → hollymariehaynes.com/seoaudit
🌎 Website → hollymariehaynes.com
📲 Instagram → @thehollymariehaynes
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