What happens when someone asks ChatGPT, Claude, or Perplexity to recommend an expert in your industry? Does your name appear, or does your competitor get the opportunity?
In this episode, Holly welcomes award-winning PR strategist, former U.S. diplomat, and Small Business PR host Gloria Chou back to the podcast for a timely conversation about PR, AI visibility, and the changing way customers discover brands.
You’ll learn how podcast interviews, media mentions, expert quotes, and other third-party features can strengthen your authority signals. Gloria also shares how she uses Perplexity, ChatGPT, and Claude for different parts of her business and how entrepreneurs can use these tools to research relevant angles, write stronger pitches, and compete with larger brands without a massive PR budget.
00:00:49 — The question every entrepreneur should ask about AI recommendations
00:02:14 — Gloria Chou shares what building a life-first business means to her
00:03:28 — How AI is changing discovery, trust, and purchasing decisions
00:04:39 — Why PR features can become powerful authority signals
00:06:02 — The opportunity for small businesses to compete with major brands
00:07:40 — How AI tools are making PR research and pitching more accessible
00:08:36 — Using Perplexity to find trends, angles, competitors, and podcasts
00:10:31 — Why specific data makes a pitch more compelling
00:12:14 — The two elements every strong pitch needs: specificity and relevance
00:14:30 — Gloria’s CPR pitching method explained
00:15:29 — What to prioritize when you only have a few hours for visibility
00:17:42 — How to find PR opportunities through HARO, Substack, and social media
00:20:26 — How Gloria uses Claude, ChatGPT, and Perplexity in her business
00:23:36 — Why AI visibility creates an opportunity for quieter, smaller brands
CONNECT WITH GLORIA:
Website: https://gloriachoupr.com/
Instagram: https://www.instagram.com/gloriachoupr/
🔗 LINKS MENTIONED:
🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz
👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift
🌎 Website → www.hollymariehaynes.com
📲 Instagram → @thehollymariehaynes
🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat
