You know you’re great at what you do, but how do you get more people talking about it?
In this episode of our PR and AI Visibility summer series, Holly sits down with publicist and author KJ Blattenbauer to break down how entrepreneurs can build credibility, attract opportunities, and become known as the go-to expert without spending every day on social media.
With nearly 30 years of experience in public relations, KJ shares why sustainable visibility is less about chasing attention and more about creating a clear message, owning a distinct point of view, and building authority assets that continue working when you’re offline.
You’ll learn how to clean up your digital presence, write a stronger media pitch, use AI without losing your personality, and approach rejection as useful data—not personal failure.
00:01:45 — What building a life-first business means to KJ
00:02:55 — Creating “calm money” through predictable income and strategic visibility
00:04:05 — How boundaries, rest, and protecting your peace improve your business
00:05:15 — Why success is now about leverage, systems, and peace
00:05:50 — What sustainable visibility looks like in practice
00:07:00 — The first step: refining your positioning statement
00:07:35 — How to get your digital “house” in order and build trust
00:09:20 — “You’re a big deal—act like it” and the truth about expertise
00:11:05 — What public relations really means beyond books and press coverage
00:13:25 — How to develop a clear, quotable point of view
00:14:35 — The five-sentence media pitch and why brevity matters
00:19:50 — Three ways to build authority and strengthen media relationships
00:22:10 — How to handle rejection and treat every response as data
00:23:20 — How to use AI for PR without losing your human voice
00:25:40 — A free resource for finding media and expert opportunities
00:26:50 — The long-term visibility habit that builds stronger relationships
00:28:35 — KJ’s mindset reset before a major media appearance
00:29:10 — The advice KJ would give herself at the start of her PR career
CONNECT WITH KJ:
Website: https://www.hearsaypr.com
Instagram: https://www.instagram.com/KJBlattenbauer
🔗 LINKS MENTIONED:
🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz
👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift
🌎 Website → www.hollymariehaynes.com
📲 Instagram → @thehollymariehaynes
🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat
