Email marketing shouldn’t feel like another box you have to check every week.
If you’re constantly asking yourself, “What am I supposed to email my list about?” there’s a better way.
In this episode, Holly sits down with email strategist and automation expert Cheryl Rerick to talk about how to stop treating email like a broadcast channel and start building an intentional customer journey that works in the background of your business.
They dig into how to reverse-engineer your emails from the sale, why your welcome sequence is one of the best places to start with automation, and how segmentation and personalization can make your emails feel like they were written specifically for the person reading them. Cheryl also shares what’s changing with AI—from AI-generated inbox summaries to increasingly sophisticated spam filters—and why sounding more human may be one of your biggest advantages right now.
If you want email to feel less like constant content creation and more like a strategic system that nurtures your audience and drives sales, this conversation is packed with practical ideas you can start implementing now.
00:00:00 — Why email shouldn’t be treated like a broadcast channel
00:01:30 — Building a life-first business through automation and leverage
00:04:30 — Turning email into a customer journey that creates sales
00:06:00 — Using voice-of-customer research to plan better emails
00:07:30 — Reverse-engineering your email strategy from the sale
00:09:00 — Planning ahead vs. batch writing your emails
00:10:30 — Three ways AI is changing email marketing
00:12:00 — How AI summaries are changing the way subscribers consume email
00:15:00 — AI, spam filters, and what impacts email deliverability
00:16:30 — Using AI as a thought partner instead of your email writer
00:19:30 — The easiest way to make AI-assisted emails sound human
00:21:00 — Email platforms, automation tools, and personalization
00:22:30 — Using tags and dynamic content to personalize emails
00:25:30 — Email trends: segmentation, clicks, replies, and gamification
00:27:00 — How to use segmentation data to create more sales
00:28:30 — The surprising quick win: clean your email list
00:31:30 — Overwhelmed by automation? Start with your welcome sequence
CONNECT WITH CHERYL:
Website: cherylrerick.com
Instagram: @cherylrerickmarketing
Free Resource: AI Inboxes - How Google, Apple, & AI are judging (and summarizing) your emails - https://cherylrerick.com/ai-inboxes/
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