I've met Shaun Austin Gordon at several industry events over the years. He's a former wedding photographer and the founder/owner of KISS Books, which makes gorgeous professional albums. This past spring, we got to talking about the impact we have as photographers, and he shared an idea he's working on that really got my wheels turning.

In this Stories and Shorties episode, Shaun is sharing:  

  • The concept behind the "relationship care card" he's developing for wedding albums  
  • The two questions he suggests couples ask each other every year  
  • How to think about the impact your business has beyond the photos... and incorporate that into your clients' experience.

Shaun's idea is built for wedding albums, so it may not map directly onto your business. The question behind it applies to all of us, though. What could your work do for clients after the session is over?

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