90% of client confusion and problems - including low sales averages - can be traced back to things that happened (or perhaps didn't happen) much earlier in the process.

That's exactly what my guest this week unpacks. Ina Jalil is a pet photographer based in Canberra, Australia, and she coaches pet photographers globally on booking more premium clients consistently.

Even though Ina's strategy comes from in-person sales for pet photography, this works no matter your niche or business model, because it's really about working backward from an outcome you want to change.

In this episode, Ina shares:

  •   Why ordering appointment surprises almost always trace back to the very start of the client relationship
  •   The exact two questions she asks every client at the consultation, before she ever picks up her camera
  •   A real example of how one client's answer completely changed how she planned and shot a session
  •   Why these questions help her identify the right-fit clients before she's invested a single hour of shooting

If you keep getting caught off guard by client issues, this episode will help you see how to reverse-engineer those issues to help prevent them in the first place.

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