The first episode I recorded with Lindsay Herkert back in February of 2025 has been one of my most popular episodes to date. Lindsay has a way of taking something as intimidating (and boring) as Google Ads and making it feel doable and even fun... which is no small feat!
Today she's back with a Stories & Shorties episode about what's changed - and what hasn't - in the search world since AI hit the scene, and this one is a must-listen.
Lindsay's take is refreshingly calm. She's not panicking about AI overviews or longer, more conversational searches, because no matter while the tech may be changing, Google's mission is still the same: give people answers they can trust.
In this episode, she walks through what that means for your SEO and for your Google Ads. She also gets specific about a real change she made to her own website, and the ranking jump she's seen since making it.
If you've been feeling nervous about what AI means for your marketing, I think this one will actually calm you down.
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