✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide
We went shopping for new living room furniture with a budget in mind.
We ended up spending twice what we planned, and we were happy to do it.
Why?
It wasn't because someone convinced us to buy more. It was because one salesperson stopped trying to sell us and started trying to understand us.
In Episode 2 of Walk It Out, I'm unpacking the difference between a big-box sales experience and a boutique one, and what it taught me about selling in the premium market.
If you want to charge premium prices, the answer might not be lowering your price or finding more leads.
It might be creating a buying experience that actually justifies what you're asking.
Premium clients don't want to feel sold. They want to feel understood.
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