What do you do when bookings feel a little slower and you start questioning your pricing?
In the first episode of Walk It Out, I'm taking you with me on a walk while I work through something I've been wrestling with in my own business: whether there are times when it makes sense to lower my price to get the right booking.
I talk about where my 2027 bookings currently stand, a recent Lake Como inquiry that made me question my approach, and a $5K destination wedding I took years ago that ultimately led to a $30K booking.
This isn't a polished lesson or a step-by-step strategy. It's me thinking out loud about pricing, momentum, dream clients, imposter syndrome, and the reality that business doesn't always move up and to the right.
Walk It Out is a new Shifting Focus series of shorter, less-produced episodes recorded while I'm out walking. Real thoughts. Further clarity.
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