You got the messaging. You updated your bio. You retooled your webinar. And nothing changed. Dielle Charon breaks down why and the answer has nothing to do with the words themselves. It's messaging certainty. And without it, even the most perfect offer promise will fall flat every single time.
This is the companion episode to last week's results episode and it might be the most important thing you hear about your marketing all year.
00:00 – What messaging certainty actually means
04:00 – The quit your racist job story and the $2.5M webinar
09:00 – What a result is and why you need conviction behind it
13:00 – The two extremes: making it up vs. over-analyzing
17:00 – How messaging becomes identity
21:00 – 4 questions to build messaging certainty
23:00 – What to do when the messaging feels scary
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
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