Why earning more money starts with healing your money story not pushing harder. In this episode, host Dielle Charon and money coach Gina Knox break down the mindset shifts that actually move business owners forward financially in 2026 including why panic kills sales, why "delusional" thinking might be your biggest asset, and why you don't actually need more money to feel financially safe.
This is Part 3 of our 4-part series on fixing your sales and money in 2026. If you missed parts 1 and 2, go back and listen to those first — they set up the foundation for everything we cover here.
00:00 Intro + Small Business Money App update
01:23 Why money mindset is really about healing
02:35 Money story vs. money facts
06:00 The "I'm always winning" mindset shift
08:30 How Gina made $300K her quit-job year
10:10 "I'll cross that bridge when I get there"
11:10 The truth about "I need money NOW"
13:30 You don't actually need more money
14:00 The banquet table: every option on the table
17:30 How to actually work on money mindset
20:00 Radical responsibility (and why it's freeing)
22:40 Dielle's 100-point credit tank story
26:40 Sell even when your business isn't perfect
29:30 Why detachment makes you better at business
33:30 The June 1st Coach-a-thon + how to join
Connect With Gina Knox:
Instagram:
instagram.com/ginaknox
Email:
info@ginaknox.com
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.com
Instagram:
@forthe23percent
Membership:
forthe23percent.com/membership
