What if the reason your business feels stuck isn't because you need a better strategy—but because you don't have a movement?
In this episode, Dielle Charon shares the exact framework she used to completely rebrand her business, launch a thriving membership, redesign her offers, and create a new vision after hitting a plateau. She walks through the 10-question "Movement Business Plan" she uses to make major business decisions—from refining your messaging and offers to designing a business model that supports the life you actually want.
If you're thinking about rebranding, changing your niche, creating new offers, or scaling to your next revenue milestone, this episode will help you build a business with intention instead of reacting to what's happening around you.
Timestamps
00:00 Intro + Why every business needs a movement
01:30 How Dielle rebuilt her business after plateauing
03:00 Why desire isn't enough without a plan
05:00 The difference between short-term planning and a movement plan
06:45 When it's time to rethink your business model
08:45 Question 1: Define your movement word
11:00 Question 2: Map your skills to your clients' identity
15:30 Question 3: Create a company direction, not just a revenue goal
17:30 Question 4: The Want Match exercise
22:30 Building offers your clients want—and you love delivering
24:30 Question 5: Let your movement drive every business decision
27:00 Question 6: Decide how you want to receive money
29:15 Question 7: Design your schedule before your business designs it
33:30 The hidden sacrifices behind every business model
35:45 Question 8: Decide what you're willing to leave behind
38:15 Question 9: Build values that support your movement
40:30 Question 10: Visualize how your movement shows up in your marketing
43:00 Becoming a "video-first" business
44:45 The full 10-question Movement Business Plan recap
47:00 Final thoughts: Build a movement, not just a business
Website:
forthe23percent.com
Instagram:
@forthe23percent
Membership:
forthe23percent.com/membership
